Customized Gifting - New trend of Gift Industry

Recently, while scrolling through Instagram, I came across countless reels and ads showcasing the art of customized gifting. Burning with curiosity, I delved deeper into research about this trend.

We have all faced the struggle of picking the right gift for our loved ones. Somehow, we often end up disappointing them with gifts that feel very generic and predictable. The usual cycle goes like this—sweet boxes for Diwali, ceramic mugs for birthdays, wine for anniversaries—and then the same again next year. While these gifts are thoughtful, they eventually become repetitive, making the receiver feel less valued and more impersonal.

I personally admire those who take the time to thoughtfully select gifts for their loved ones. Personalization is truly a game-changer in the gifting industry. It allows customers to curate their own gifts by choosing from a wide variety of options, bringing out not only creativity but also a personal artistic touch. Such gifts make the receiver feel truly valued and cherished.

Why Generic Items Fall Short

· Rising trends – With people spending more time on social media, they tend to follow what’s trending. Personalization is at the heart of those trends.

· Commonality – Generic gifts are patterned, predictable, and lack uniqueness.

· Repetition – The same type of gifts get repeated every year, making them boring and impersonal.

These factors are pushing customers to shift from generic gifting to personalized experiences.

The Trend of Personalization

Personal gifting doesn’t simply mean writing a name on the label. True customization lies in curating meaningful items with a personal touch, wrapped in emotion. More and more online platforms are now offering personalization options, which attract customers who want to make their gifts stand out.

Key Reasons for Rising Personalization

· Emotional Value – Personalized gifts reflect the recipient’s identity and make them feel deeply connected.

· Uniqueness – They break away from the predictability of traditional gifting.

· Memorability – Such gifts are cherished, remembered, and often kept as a token of love.

Gifting is no longer just an exchange of items—it has become an emotional bridge between the sender and the receiver. Generic items may be conventional, but they lack the depth of emotion